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Pinterest Unveils Place Pins, Launches with Four Seasons

Thursday November 21st, 2013 - 9:14AM

TORONTO—Four Seasons Hotels and Resorts is among the first companies to receive early launch access to Pinterest's Place Pins, a new Pinterest feature that encourages exploration by adding details like the address of the place and phone number to Pins associated with locations.

Pinners can enjoy four map-enabled Pinterest boards on Four Seasons Hotels and Resorts Pinterest page, including Gastronomic Travel, Concierge Recommends: Europe Uncovered, Extraordinary Honeymoons and Around the World by Private Jet.

Pinterest's new Place Pins better assist in trip planning and uncovering local content. Pinners can Pin locations to create virtual maps, perfect for planning those next getaways.

“Social media allows our guests to better understand the unique Four Seasons experience," stated Sorya Gaulin, Director, Corporate PR and Social Media, Four Seasons Hotels and Resorts. “By working collaboratively with Pinterest, the new Place Pins will complement Four Seasons online trip planning service, Pin.Pack.Go, which connects guests with Four Seasons local experts worldwide through collaborative boards on Pinterest."

Launched in August, Pin.Pack.Go enables users to utilize the expertise of Four Seasons concierges around the world to plan their upcoming trips, making Four Seasons a part of the adventure from the very first Pin. With the new Place Pins feature, guests will be able to view their boards as a map, making planning and exploration easy. Place Pins will also be available on mobile, perfect for discovering places on the go.