Thursday November 7th, 2013 - 10:31AM
NEW YORK—Jason Pomeranc, co-founder of Thompson Hotels, has launched hotel brand Sixty Hotels, a part of his new hospitality company, Sixty Collective. Pomeranc has partnered with his brothers, Michael and Larry Pomeranc, and former Commune Hotels CEO Stephen Brandman, for the new brand.
"We have always been Sixty. Launching Sixty Hotels is a liberating experience for us," stated Pomeranc. “The boutique sector, a segment of the hotel business founded on innovation, has become highly populated and mainstream. People have forgotten about the narrative. Sixty Hotels intends to lead the way in re-introducing this sector of business back into the hospitality world.”
The new Sixty Hotels brand takes its inspiration from the Pomeranc's debut property, 60 Thompson—a luxury boutique hotel in SoHo that opened during Fashion Week in September 2001.
"Sixty Hotels will be the next evolution of hotel environments and experiences, supported by the ‘collective’—our team, publishing vehicles, original content and engaging programming," stated Pomeranc. “The goal is to create a global hospitality brand unified by a common thread of unique locations, provocative design and compelling programming that speaks to those who have followed us through the years.”
The brand launch of Sixty Hotels will include properties 60 Thompson, Thompson Lower East Side, 6 Columbus and Thompson Beverly Hills, each of which will be flagged as Sixty Hotels in January.