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Hilton Worldwide Announces Entry Into Georgia

Thursday September 12th, 2013 - 1:46PM

MCLEAN, VA-- Hilton Worldwide today announced the signing of two management agreements, which mark its entry into Georgia.

Flagship brand Hilton Hotels & Resorts will debut in the coastal city of Batumi in summer 2014, while Georgian capital Tbilisi will be the location for a mid-market Hilton Garden Inn property in 2016. The two projects are entirely separate with different partners but jointly represent Hilton’s arrival into Georgia.

Patrick Fitzgibbon, SVP, development, Europe & Africa, Hilton Worldwide, said in a statement, “Georgia is a growing business and leisure tourism destination and we are delighted to have reached agreement on two separate deals to bring two new world class hotel brands to the country for the first time. Hilton Worldwide is growing across Eastern Europe and we see significant potential to bring quality, branded accommodation to the region.”

Georgia is enjoying a period of sustained economic growth, driven by its production of sustainable energy and inward foreign investment, according to Hilton Worldwide.

Hilton Hotels & Resorts will open its debut hotel in the coastal city of Batumi, following a management agreement with Tourinvest Ltd. With 247 guestrooms, a restaurant and rooftop bar overlooking the Black Sea, the Hilton Batumi will be located near attractions such as Batumi beach and the Seaside Park. 

Hilton Garden Inn Tbilisi Chavchavadze will announce its presence with a 14-story, 165-guestroom property in Tbilisi's financial district, following a management agreement with LTD Chavchavadze 64a that sees Redix act as developer and asset manager. Guests will enjoy the brand's signature features such as the Garden Sleep System; ergonomic Orange Box chair; and high-speed Internet access. The hotel will also be equipped with a round the clock business center and a fitness complex featuring an indoor swimming pool.

Financing of up to $18.7 million for the Hilton Garden Inn property has been provided by the EBRD. The project has also benefited from a technical and energy performance assessment sponsored by the government of Japan through the EBRD's Sustainable Energy Initiative.