Thursday August 15th, 2013 - 10:22AM
OSLO, NORWAY—Petter Stordalen, owner of Nordic Choice Hotels, has decided to remove Pay-TV porno movies from all 171 of his Scandinavian hotels.
At the chain’s new flagship hotel, The Thief, here, Stordalen will instead offer “art on demand,” wherein each room has a choice of high-end, contemporary video art.
“We believe it is a natural part of our social responsibility to not support an industry that contributes to trafficking, which is why this decision will be implemented with immediate effect,” Stordalen said in a statement.
Since 2008, the hotel chain has worked with UNICEF and in 2012, more than 2,500 of the hotel chain's employees voted to support the group's "Free to Grow" project, which focuses on human trafficking, particularly child victims of sexual exploitation and abuse.