Hotel Business Magazine, hotelbusiness.com | The Newspaper For Lodging Decision Makers

Starwood Travel Program Now Caters to Indian Travelers

Wednesday August 7th, 2013 - 9:18AM

SAN DIEGO--From the Global Business Travel Association (GBTA) Convention 2013, Starwood Hotels & Resorts Worldwide, Inc. announced the launch of a series of initiatives to meet the needs of travelers from India.

The newest addition to the Starwood Personalized Travel program offers a variety of offerings to the Indian guest including in-room amenities like slippers and tea kettles, beverages such as masala tea and breakfast items like Dosa, Poori and Paratha.

Starwood properties featuring the new offering include the Sheraton Centre Toronto, Le Méridien Ile Maurice, Mauritius, W Barcelona, Sheraton Macau Hotel Cotai Central and The St. Regis Florence. Launched in 2011 to meet the needs of outbound Chinese travelers, the program will continue to expand over the next few years to accommodate travelers from other rapidly expanding regions.

“The anticipated surge in Indian outbound travel presents Starwood with a tremendous opportunity to stand out from the competition in how we welcome Indian guests and meet their needs. As the largest hotel operator of four and five star hotels in India, we have cultivated a loyal following among travelers within the country and now we’re focused on making them feel at home at our hotels across the globe,” stated Christie Hicks, SVP, Starwood Sales Organization.

The new program, developed in partnership with Starwood’s India executive team includes customized wedding services that offer multiple options and venues for the various ceremonies, a pathway from the hotel gate to the banquet room for the wedding procession and vegetarian options at the wedding buffet.