Hotel Business Magazine, hotelbusiness.com | The Newspaper For Lodging Decision Makers

Best Western International Launches New 'Best Western To Go' App

Tuesday June 25th, 2013 - 10:43AM

Phoenix--Best Western International has launched its newly redesigned mobile application, “Best Western To Go.” The new app offers elite recognition to Best Western Rewards members and mobile access to account information.

Last year, Best Western incorporated TripIt into the app’s user experience, and the redesign greatly enhances the experience, according to Best Western International. App features include the ability to research and book hotels, improved navigation, integrated TripAdvisor reviews and a robust Bing mapping overhaul.

“The new Best Western To Go app dramatically enhances the user experience and supports features available on many of today’s mobile devices,” Dorothy Dowling, SVP of sale and marketing for Best Western International, said in a statement. “Consumers will benefit from deeper partner integration with TripIt, TripAdvisor and Bing throughout their experience.”