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Starwood States Plans To Double Footprint in Latin America

Wednesday May 15th, 2013 - 10:24AM


The new W Santiago in Chile is one of 13 hotels open in in Latin America during the past two years.

STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. announced its intention to increase its operating hotel footprint in Latin America by 50 percent during the next five years.

As such, the company plans to open an average of seven new hotels per year in the region. Starwood's CEO Frits van Paasschen and members of the company's senior executive team visited Latin America last week, traveling to key growth markets, including Brazil and Colombia.

Starwood currently has 72 hotels in 13 countries and a total of 15,600 rooms in the region. The company opened 13 hotels in the last two years, including its debut in Costa Rica with Westin Playa Conchal. In the remainder of 2013, Starwood expects to open six more hotels with a total of 1,100 rooms, covering four brands across four countries.