Friday May 10th, 2013 - 8:01AM
ATLANTA—Simmons Bedding Company and its hospitality division, Simmons Hospitality, has a new strategic partnership with Applied Textiles, the exclusive distributor of Nano-Tex high-performance stain protection technology for commercial interiors.
The arrangement grants Simmons Hospitality the exclusive privilege of using the high-performance stain protection Nano-Tex for the Division’s new Recharge Beautyrest models, which will be introduced at next week’s 2013 Hospitality Design Expo and Conference in Las Vegas.
“The partnership between Simmons Hospitality and Applied Textiles is a perfect marriage of two outstanding products—our legendary Beautyrest Pocketed Coil spring mattresses and Nano-Tex technology,” Steve Tipton, VP of Simmons Hospitality, said in a statement. “Given the stress that most hotel mattresses undergo, this new Nano-Tex-treated layer adds an enhanced level of stain-resistant protection and preserves the quality of our mattresses. Our partnership with this excellent product enables Simmons to provide a better, more protected product to our customers.”
The companies’ agreement gives Simmons exclusive use of Nano-Tex technology during the launch period; all new Simmons Hospitality Recharge Beautyrest mattresses will be treated with the technology.