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Hard Rock Plans Daytona Beach Hotel

Friday May 3rd, 2013 - 10:43AM

ORLANDO—Hard Rock International, in collaboration with Bayshore Capital, will open a Hard Rock Hotel in Daytona Beach.

Expected to debut in 2016, in sync with the running of the 58th Annual Daytona 500, the beachfront site is currently slated to feature 250 hotel rooms and 100 condominium units with access to all hotel amenities and a signature Hard Rock Cafe.

Hard Rock Hotel Daytona Beach will be the brand's fourth hotel in Florida. Planned amenities include two rock star suites; a Body Rock workout facility; a Rock Spa; the Rock Shop featuring Hard Rock's iconic merchandise; and dining options, including a Hard Rock Cafe. The beachfront property is also expected to feature a pool complete with a bar and grill, and more than 28,000 sq. ft. of ballroom and banquet facility space.

True to its musical roots, guests will be treated to music memorabilia lining the walls from local and global icons, including rock 'n' roll legends, hip-hop stars and indie artists alike.

According to the company, this project is subject to the execution of definitive agreements, securing financing and on certain approvals by The City of Daytona Beach and Volusia County.