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Country Inn & Suites Unveils New Brand Identity

Tuesday March 19th, 2013 - 10:19AM

MIAMI BEACH—Country Inn & Suites has launched a new brand identity and its new Generation IV hotel prototype at its brand conference at the Fountainbleau, here.

This is the first time in the brand’s 25-year history that it has been completely redesigned to include a new architecture, interior aesthetic and visual identity, including a logo. The new Country Inns & Suites logo will be seen immediately, with a controlled rollout across the entire portfolio. 

Scott Meyer, SVP, Midscale Brands, Americas, Carlson Rezidor Hotel Group, noted the new prototype "appeals to our current generation of travelers and future travelers." According to Nancy Johnson, EVP development, the Americas, Carlson Rezidor Hotel Group, "This is going to be attractive to our development community."

The updated hotel architecture and interiors will make their debut Q4 2013. According to the company, they will feature a clean, contemporary look combined with warmth and comfort. The architectural design is meant to allow the brand to expand in a greater variety of areas, including urban markets, more easily. 

In addition, the brand has partnered with celebrity interior designer Genevieve Gorder. “Genevieve’s unique ability to add both style and comfort to living spaces translates perfectly to the guest experience Country Inns & Suites are known for—caring, consistent and comfortable hospitality delivered with a touch of home,” Meyer said in a statement.