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Flores Named VP, Branding For Carlson Rezidor

Thursday February 14th, 2013 - 12:09AM

MINNEAPOLIS—Carlson Rezidor Hotel Group has appointed Richard Flores as vp, branding, effective today.

As the revitalization of the Radisson brand continues, Flores will be responsible globally for analysis of trends and insights; new product development; future proofing; brand DNA; brand audits; brand governance and implementing the brand's marketing strategies in the Americas. Flores will report to Gordon McKinnon, executive vp, and chief branding officer.

Prior to joining Carlson Rezidor, Flores oversaw brand marketing efforts for Wyndham Hotels and Resorts, Dream, Night and Planet Hollywood Hotels brands.