Hotel Business Magazine, | The Newspaper For Lodging Decision Makers

Starwood Capital to Introduce Two New Brands

Wednesday February 6th, 2013 - 11:26AM

GREENWICH, CT—Starwood Capital Group will launch two new hotel brands, the luxury brand Baccarat Hotels & Resorts and the lifestyle eco-brand 1 Hotels & Resorts, with five hotel openings scheduled under the group’s hotel brand management company, SH Group.

The initial openings, scheduled to occur over the next 24 months, include Baccarat Hotel & Residences New York, NY; Baccarat Hotel Rabat, Morocco; 1 Hotel & Residences South Beach, FL; 1 Hotel Central Park, NY; and 1 Hotel Brooklyn Bridge Park, NY.

Baccarat Hotel & Residences New York will feature 114 guestrooms including 26 suites, as well as 61 private residences. The hotel will feature a standalone crystal bar atop the base podium surrounded by an outdoor terrace, a spa, indoor pool and fitness facility and a bar and restaurant entered at street level. It will open in 2014.

Future Baccarat locations, aside from Rabat, include Dubai, Marrakech and other locations in the Middle East and Asia. Baccarat, the crystal company, which is majority-owned by a subsidiary of Starwood Capital Group, also will unveil its newest flagship store in NYC in June.

The 1 Hotel & Residences South Beach and the 1 Hotel Central Park will open in 2014. The 1 Hotel Brooklyn Bridge will follow summer 2015. The first international location is expected to be Marrakech, Morocco.

The 1 Hotel & Residences South Beach is being gut renovated and completely redesigned, and features 417 hotel rooms, four swimming pools, a spa, fitness center and private beach amenities. The project also will include 163 private residences.