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Newcrest Mgmt., Image Hospitality Merge

Tuesday February 5th, 2013 - 10:22AM

DALLAS—Newcrest Management and Image Hospitality have merged to form NewcrestImage, a company that will umbrella three firms addressing hotel development and operations.

The new entity includes Newcrest Development, a real estate development company; Brightman Construction, a builder focusing on hotel construction and renovation; and Image Hospitality, a hotel management company.

Executives of the combined companies expect the merger will increase efficiency and capitalize on each other’s strengths. 

The company recently acquired two hotels in the Dallas-Fort Worth metropolitan area: a Holiday Inn Express in Grapevine and a Holiday Inn Express in Fort Worth.