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Choice Expands European Portfolio

Thursday January 24th, 2013 - 10:24AM

SILVER SPRING, MD—Choice Hotels International has partnered with Akkeron Hotels Group Limited, a regional hotel operator in the United Kingdom, to operate nine Akkeron hotels under Choice Hotels franchise agreements, which will result in an almost 25% increase in the Choice Hotels UK portfolio.

Five Akkeron hotels located in Bristol, Bury St. Edmunds, Colchester, Peterborough and Kings Lynn will be rebranded under the Quality brand. Four hotels located in Winchester, Darlington, Ringwood and Stevenage will be reflagged under the Clarion Collection brand.

The Quality Hotel Bury St. Edmunds, Quality Hotel Peterborough and Clarion Collection Cromwell Stevenage are expected to come online by the end of February. The remaining hotels are expected to follow throughout 2013.

According to the company, more Akkeron hotels could be rebranded in the future.