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New Director of Sales and Marketing at Westin La Paloma

Tuesday January 15th, 2013 - 9:52AM

JamesM. Gelfand, director of sales and marketing

TUCSON, AZ—James M. Gelfand has been hired to be the new director of sales and marketing at The Westin La Paloma Resort & Spa, here. He will be responsible for directing group and leisure sales teams and programs, catering and convention services.

Gelfand has been with Starwood Hotels and Resorts for 11 years. Prior to joining the Westin La Paloma team, he served as director of sales and marketing at Turnberry Isle Miami and The Westin Copley Place; director of sales at The Westin Diplomat Resort and Spa and The Walt Disney World Swan and Dolphin Resort in Florida; and VP of sales, marketing and revenue management at PGA National Resort and Spa.