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Two BW Plus Hotels Deploy Room-Service App

Friday November 9th, 2012 - 9:59AM


Guest uses QikServe app at Best Western Plus in Scotland.

EDINBURGH, SCOTLAND—Two Best Western Plus hotels in Scotland are the first to adopt a mobile app for hotel room-service from mobile technology company, QikServe.

The app allows guests to order room service directly from their smartphone or tablet computer.

Already in use by restaurants, the QikServe app is now being used in the Best Western Plus Bruntsfield Hotel in Edinburgh and the Best Western Plus Keavil House Hotel in Dunfermline. The system uses 2D barcodes (QR codes) in each room, which are scanned by the guest using the Qikserve app on their smartphone or tablet. The QR codes identify the location of the guest and the app then displays a digital menu to facilitate ordering over Qikserve’s systems.

“We are very confident that the novelty and ease of placing room-service orders by this method will increase room-service revenue,” said Russell Imrie, managing director, Queensferry Hotels. “The Qikserve app is configured to offer many more items of food and drink than are normally offered on a standard printed room-service menu, which increases guest choice and improves the chances of a higher average spend.”
The QikServe app connects to the QikServe platform over the Internet using either a mobile data or Wi-Fi connection. The QikServe platform is a cloud-based service that stores and processes orders, routing them to the hotel’s ordering and electronic point of sale systems. The platform is a hosted service so no additional server hardware is required and no hardware needs to be deployed in the hotel.

“Adopting innovative technology like this enhances our brand image and while there is an undeniable cool factor around apps at the moment, it is also clear that people are genuinely using them on a regular basis in their daily lives," added Imrie.