Thursday November 8th, 2012 - 12:29AM
LONDON—IHG, based here, has launched Guest Reviews and Ratings for each of its seven hotel brand websites; its aim is to give online customers access to reading authentic customer feedback while booking their stays. IHG will verify reviewers against a database of actual bookings to insure each review is real.
“We know that reviews play an important role in a guest’s decision when booking a hotel,” Michael Menis, IHG’s VP of web and interactive marketing, said in a statement. “With more than 70% of our guests reading reviews before making a booking decision, we think it is extremely important that these reviews are authentic from verified guests of the hotel so that our customers can make an accurate and informed decision.”
IHG’s Guest Reviews and Ratings are currently available to all properties worldwide in Chinese, English, German and Spanish.