Thursday March 13th, 2008 - 11:39AM
EAST SETAUKET, NY— La Quinta has been recognized by HOTEL BUSINESS® as the fastest growing brand in the hotel industry, according to the publications recent Top Hotels Brands Report.
The report, which was published in the Feb. 7 issue of HOTEL BUSINESS®, demonstrated that Dallas-based La Quinta Franchising helped fuel the brand to 16% year-over-year growth. No other top 20 brand experienced double-digit growth in 2007.
La Quinta added more than 9,000 rooms during the year, more than any brand in the Top 50. The companys franchise program was launched in 2001, and since then has signed more than 500 franchise agreements. The brand has grown to more than 650 hotels with another 209 in the pipeline.
According to Rajiv Trivedi, La Quintas executive vp for franchising, "we are delighted to welcome the results of HOTEL BUSINESS 2007 Top Hotel Brands Survey, which validate the unprecedented growth of the La Quinta brand," he said.