Four Seasons Announces More Than 60 New Projects in Development
Tuesday January 28th, 2014 - 2:37PM BPG
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TORONTO—With more than 60 new hotels, resorts and private residences being added to its pipeline, Four Seasons Hotels & Resorts continues to expand its global footprint.
“The success of Four Seasons has been built on our unwavering dedication to the highest standards of hospitality, and that overarching principle remains at the forefront of our growth plans,” stated J. Allen Smith, president and CEO, Four Seasons Hotels and Resorts.
In the past three years, Four Seasons has unveiled a dozen new hotels and resorts in locations as diverse as Baku, Shenzhen, Baltimore and the Serengeti. In the coming year, new properties will open in Moscow, Johannesburg, Orlando and Dubai, among other destinations.
“Our strategy is multifaceted: we are targeting destinations where our guests want to go, as well as those markets where we want to establish a local presence to raise awareness and introduce travellers to Four Seasons,” stated Scott Woroch, EVP, Worldwide Development. “At the same time, we continually explore options to enhance our position in destinations where we currently operate.”
New openings in the near future include a luxury resort inside Walt Disney World Resort in Florida; a strategic foothold in the African subcontinent; a second location in Russia following the brand’s highly anticipated opening in St. Petersburg last year; increased presence in the Middle East with new locations in Bahrain and United Arab Emirates; new locations in India and the first in Korea; plus continued expansion into China’s major business and leisure destinations.
A key source of growth opportunities is to reflag hotels that are currently established under another brand. In 2012, Four Seasons converted the historic Rancho Encantado in Santa Fe, and this year the company will raise its flag above The Westcliff in Johannesburg. Another dimension to the company’s plans is the continued focus on residential opportunities. Two thirds of projects currently in development include a residential component, whether primary or secondary homes or vacation properties.
Tags: Four Seasons • Hospitality • Brands • Construction/Renovation • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.