Hyatt Introduces All-Inclusive Brands
Friday November 8th, 2013 - 10:31AM B
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CHICAGO—Hyatt Hotels Corporation introduced its Hyatt Ziva and Hyatt Zilara, all-inclusive resort brands and unveiled the brand logos and signature elements of the guest experience.
The launch marks Hyatt’s entry into the all-inclusive segment. The new brands are launching in the Latin American market, where Hyatt has been expanding its brand presence.
The first two resorts to debut under the Hyatt Ziva and Hyatt Zilara brands are owned and managed by Playa Hotels and Resorts, B.V. Hyatt Ziva Los Cabos and Hyatt Zilara Cancun are launching this month in Mexico and both will undergo multi-million dollar renovations in 2014. The next resort in the portfolio, Hyatt Ziva Rose Hall in Jamaica, is currently undergoing an extensive renovation and will open in late 2014.
The Hyatt Ziva and Hyatt Zilara brands are being developed with Hyatt’s philosophical approach to guest feedback to ensure that the experiences reflect what guests truly want from an all-inclusive stay.
“The Hyatt approach to developing brand experiences starts with listening closely to our guests to get a deep understanding of how they live and what they need,” stated John Wallis, global head of marketing and brand strategy, Hyatt Hotels Corporation. “We are delighted to enter this segment working with an experienced company, Playa, to provide a distinctive all inclusive experience that delivers the consistent quality and service for which Hyatt is known.”
Tags: Hyatt • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.