Veteran Anderson to Lead New Outdoor Hospitality Brand
Tuesday November 5th, 2013 - 9:15AM Y
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CORAL SPRINGS, FL—Several hospitality veterans have joined forces to launch an outdoor hospitality brand specifically targeting the RV market.
The brand, dubbed Cruise Inn, provides membership opportunities to RV Park and campground owners and developers. Cruise Inn founders and board members include Vantage Hospitality principals Roger Bloss and Bernie Moyle, as well as Alan Benjamin of Benjamin West, industry veteran Alan Tallis, RV Park executive Ian Steyn and financier Adam Frisch. In addition, Scott Anderson has been appointed president and CEO of Cruise Inn.
Anderson touted the timing of the new brand, which was officially launched at the annual Outdoor Hospitality Conference and Expo in Knoxville, TN, earlier this month, as well as its overall value proposition.
“The Cruise Inn brand is perfectly timed to launch in an industry where there has never been a better time to invest in RV Parks and campgrounds. Cruise Inn provides a combination of marketplace presence, value and service,” he said. “What sets Cruise Inn apart from the others is it provides consistent, high quality facilities at a reasonable price for travelers. We also are dedicated to ensuring our members increase their revenue and overall profitability, this increasing the value of their facility.”
According to the company, the brand is focused on providing key benefits to its members including low fees; a simple contract; no penalties; member directed standards and brand policies; innovative technology; PMS training; distribution marketing, and worldwide sales and marketing, brand support.
Tags: • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.