Aloft Debuts in Orlando
Thursday October 31st, 2013 - 9:39AM BPHO
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STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. has debuted its Aloft brand in Orlando, FL.
Owned by GDC Properties and operated by Yedla Management Co., this new hotel features Aloft’s signature W XYZ bar, outdoor dining space and urban-influenced design. The W XYZ bar also will feature live music with emerging local artists as part of its signature Live at Aloft Hotels program.
Aloft Orlando Downtown is located in the former OUC building and sits adjacent to Orlando City Hall. Some of the original building’s features have been preserved in the lobby, such as the terrazzo flooring, marble walls and teak paneling. An LED backlighted staircase leads from the lobby to the lower level where the meeting space is located. There are seven boardrooms located on floors two to eight. The meeting rooms feature 10-ft. ceilings with floor-to-ceiling windows. The building’s exterior illuminates at night with its LED lighting.
The opening of Aloft Orlando Downtown marks the sixth Aloft hotel in Florida.
This hotel follows the opening of three other adaptive-reuse projects, including Aloft Miami Brickell, Aloft Tulsa Downtown and the Aloft Dallas Downtown, which transformed an historic railroad depot into an Aloft hotel.
Aloft will complete two more adaptive reuse projects in 2014—Aloft Detroit Downtown and Aloft Tampa Downtown. Looking toward 2015, Aloft New Orleans Downtown and Aloft Amsterdam Airport also will open as adaptive reuse hotels.
Tags: Starwood Hotels Resorts Worldwide • Aloft • Orlando • Aloft Orlando Downtown • GDC Properties • Yedla Management Co • adaptive reuse • Hospitality • Brands • Ownership • Management Companies • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.