W Hotels To Open Alpine and Ski Resort
Wednesday October 23rd, 2013 - 9:54AM BPC
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VERBIER, SWITZERLAND—W Hotels Worldwide will open the brand’s first alpine and ski retreat—W Verbier and The Residences at W Verbier located here in December 2013.
Owned by Les Trois Rocs, the W Verbier is situated at the foot of the slopes beside the Médran gondola. The resort features four traditional wooden chalet-style buildings, each connected by a contemporary glass atrium.
Dutch design agency Concrete Architectural Associates conceived W Verbier. The interiors will juxtapose New York’s urban aesthetic against traditional Swiss design and the mountainscape, according to the design firm.
“For the first W alpine retreat, we wanted to provide guests with an unforgettable experience using interiors that complement the breathtaking scenery surrounding the hotel,” stated Rob Wagemans, founder and creative director, Concrete Architectural Associates. “Our design introduces smooth lines that carve through the spaces with contrasting materials reflecting the simplicity, beauty and energy of Verbier and the contemporary cool of New York.”
In the public spaces and guestrooms, seating areas will be carved out of solid wood blocks; climbing ropes will be used to hang lamps; local stone will clad walls and Welcome desks; upholstery and soft furnishings will be covered in leather, nylon, fur and Lycra. Fireplaces will appear throughout the public spaces and will be a key feature in each of the hotel’s 123 guestrooms and suites.
“Bringing the W brand to Verbier, one of Europe’s most stunning and vibrant alpine resorts, will mark a true milestone in the global expansion of W Hotels into the world’s most exciting destinations,” stated Paul James, Global Brand Leader, W Hotels Worldwide, St. Regis and The Luxury Collection. “At W Verbier, alpine enthusiasts and global jetsetters will experience the brand’s unique lifestyle programming and cutting-edge design amidst a jaw-dropping mountain backdrop.”
Tags: W Hotels • Hospitality • Brands • Architecure & Interiors • Openings •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.