Knapp Appointed SVP and CMO of The Leading Hotels of the World
Wednesday July 24th, 2013 - 3:29PM Y
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NEW YORK—The Leading Hotels of the World, Ltd. Has appointed Shannon Knapp as its senior vice president and chief marketing officer.
As SVP and CMO, Knapp will be responsible for leading brand marketing, interactive marketing, web operations, CRM, customer loyalty and public relations.
Knapp possesses nearly 15 years of experience in marketing. Most recently, she served as VP of marketing for American Express travel, where she was responsible for leading U.S. customer acquisition and loyalty marketing, branding and public relations strategies with global oversight of communications and compliance programs. Prior to that, Knapp was director of card member marketing. In this role, she led the program, marketing and customer experience strategies for Centurion and Platinum Card programs, including Fine Hotels & Resorts.
Tags: • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.