Starwood Hotels & Resorts Debuts Four Points by Sheraton Brand in Peru
Wednesday July 3rd, 2013 - 10:15AM PB
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LIMA, PERU—Starwood Hotels & Resorts Worldwide, Inc. has debuted the Four Points by Sheraton brand in Peru with the new Four Points by Sheraton Miraflores owned by Top Rank Group LLC and managed by Interamerican Promo Hotels.
The 134-room hotel is located in the heart of Miraflores, the upscale business district known for its gardens, parks and fountains, high-end shops, upscale restaurants and entertainment.
“We are delighted to mark the entry of the Four Points by Sheraton brand into Peru, one of the most dynamic travel markets in Latin America,” Osvaldo Librizzi, Co-President Starwood Hotels & Resorts, Americas, said in a statement. “This opening is part of our continued expansion strategy in Latin America and reflects the rapid success that the brand has enjoyed in the region in recent years.”
Four Points by Sheraton has expanded to major and secondary cities in Latin America due to various factors, including its link to the iconic Sheraton brand and its “best for business” positioning in the mid-market category. Four Points by Sheraton Cancun, Mexico is scheduled to open this year, followed by Four Points by Sheraton Bogota, Colombia in 2014, which will result in 15 Four Points hotels in the region, making it the second largest brand for Starwood in Latin America.
Four Points by Sheraton Miraflores will feature the brand’s signature Four Comfort Bed and modern bathrooms with a separate walk-in shower. For guests who want to relax and refresh, the hotel will feature a fully equipped 600-sq.-ft. fitness center.
Tags: • Hospitality • Brands • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.