Country Inns & Suites Offers Incentives, Launches New Design
Thursday June 27th, 2013 - 1:59PM B
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MINNEAPOLIS—Country Inns & Suites by Carlson is offering a set of incentives for developers interested in the brand’s properties, reducing franchise fees for properties with the brand’s new Generation 4 look.
Country Inns & Suites is offering, through the end of the year, reduced royalty, marketing and reservation fees, a total reduction of 5%, for hotels with 80 or more rooms that are built or converted into the brand’s Generation 4 design specifications and open as a Country Inns & Suites hotel within two years of signing a license agreement.
The offer of incentives for developers interested in building or converting a new Country Inns & Suites property with its new generation design specifications reduce franchise fees for investors significantly in properties with the brand’s newly modern look.
Country Inns & Suites finished 2012 with an increase in RGI of 1.6 points, which continued into 2013, as the brand finished April with a year-to-date RGI increase of 1.9 points.
Tags: • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.