Southern Living Magazine to Brand Independent Resorts
Thursday June 27th, 2013 - 11:02AM B
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BIRMINGHAM, AL—Southern Living magazine will be extending its brand to 15 independent southern resorts, beginning on July 1.
The properties, which will be branded as part of its Southern Living Hotel Collection, include the Grove Park Inn in Asheville, NC, the Windsor Court Hotel in New Orleans and the Blackberry Farm in Walland, TN.
The magazine, which has its own line of furniture, bedding and plants, may eventually include Southern Living recipes on menus and sponsored classes and events on the branded properties.
The brand plans to expand to 100 properties.
Tags: • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.