Southern Living Magazine to Brand Independent Resorts
Thursday June 27th, 2013 - 11:02AM B
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BIRMINGHAM, AL—Southern Living magazine will be extending its brand to 15 independent southern resorts, beginning on July 1.
The properties, which will be branded as part of its Southern Living Hotel Collection, include the Grove Park Inn in Asheville, NC, the Windsor Court Hotel in New Orleans and the Blackberry Farm in Walland, TN.
The magazine, which has its own line of furniture, bedding and plants, may eventually include Southern Living recipes on menus and sponsored classes and events on the branded properties.
The brand plans to expand to 100 properties.
Tags: • Hospitality • Brands •
The theme of this year’s ALIS conference was “Don’t Worry, Be Happy.” But, lets face it, there are always going to be some people who aren’t happy unless they are worried about something—whether it’s the Fed potentially raising interest rates or that the price of oil is now too low, threatening to cripple the economies of some foreign nations.