Southern Living Magazine to Brand Independent Resorts
Thursday June 27th, 2013 - 11:02AM B
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BIRMINGHAM, AL—Southern Living magazine will be extending its brand to 15 independent southern resorts, beginning on July 1.
The properties, which will be branded as part of its Southern Living Hotel Collection, include the Grove Park Inn in Asheville, NC, the Windsor Court Hotel in New Orleans and the Blackberry Farm in Walland, TN.
The magazine, which has its own line of furniture, bedding and plants, may eventually include Southern Living recipes on menus and sponsored classes and events on the branded properties.
The brand plans to expand to 100 properties.
Tags: • Hospitality • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.