Best Western International Launches New 'Best Western To Go' App
Tuesday June 25th, 2013 - 10:43AM W
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Phoenix--Best Western International has launched its newly redesigned mobile application, “Best Western To Go.” The new app offers elite recognition to Best Western Rewards members and mobile access to account information.
Last year, Best Western incorporated TripIt into the app’s user experience, and the redesign greatly enhances the experience, according to Best Western International. App features include the ability to research and book hotels, improved navigation, integrated TripAdvisor reviews and a robust Bing mapping overhaul.
“The new Best Western To Go app dramatically enhances the user experience and supports features available on many of today’s mobile devices,” Dorothy Dowling, SVP of sale and marketing for Best Western International, said in a statement. “Consumers will benefit from deeper partner integration with TripIt, TripAdvisor and Bing throughout their experience.”
Tags: • Hospitality •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.