Swire Hotels to Expand Portfolio
Thursday June 20th, 2013 - 10:00AM BGHQ
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HONG KONG—Following the launch of The Opposite House in Beijing and The Upper House here, Swire Hotels is set to unveil its third hotel, The Temple House, in Chengdu in fourth-quarter 2014.
The hotel will be located within the Chengdu Daci Temple Cultural and Commercial Complex, a project jointly developed by Sino-Ocean Land and Swire Properties.
Designed by U.K.-based architects MakeArchitects, the 100-room hotel and its 42 adjoining serviced apartments form part of the city government’s conservation project to preserve the surrounding heritage buildings next to the thousand-year-old Daci Temple. The three-dimensional woven façade combines modern design with the traditional Chengdu architectural elements of timber, brick and step stones. Bamboo trees frame the hotel’s entrance, which is set in a restored hundred-year-old Chinese courtyard building first built in the Qing Dynasty.
Although Chinese Emperors have previously stayed at the Daci Temple, The Temple House evokes the modest houses provided for scholars who came from different parts of the world to study at the Temple. The hotel continues this tradition by creating understated luxury experiences that are founded on personalized service for every guest.
Brian Williams, managing director of Swire Hotels, says "Our goal is to create a highly individualized hotel which houses a series of dynamic restaurants and uniquely designed facilities. The Temple House presents an ideal opportunity to extend our brand into one of China’s wealthiest and fastest-growing regions."
Tags: • Hospitality • Brands • Construction/Renovation • Ownership • Owners/Operators •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.