Commune Hotels & Resorts Introduces New Brand
Friday May 31st, 2013 - 12:03PM Q
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SAN FRANCISCO—Commune Hotels & Resorts has launched Tommie, a value-conscious brand created to appeal to the youthfully minded global traveler.
Tommie will feature ergonomic, smartly designed, space efficient "crash pads," meeting spaces that serve as incubators for productive minds, and casual communal dining experiences. The public lounges, called Reading Rooms, will promote gathering and socializing with games and curated programming.
While a "help yourself" attitude and the efficiency of technology prevail via self check-in, eclectic retail and a gourmet grab-and-go marketplace, Tommie's selective service philosophy is still personable and accessible. Concepted around the beauty in simplicity rather than decadence and excess, Tommie celebrates efficiency for the guest's benefit.
"Tommie is about stripping away the non-essentials to create a functional efficiency. Everything is beautiful, but also has a purpose," Jason Pomeranc , co-chair of Commune Hotels & Resorts and founder of Thompson Hotels, said in a statement. "We are creating hotels that will appeal to youthful, design savvy, connected, and discerning travelers seeking responsible and immersive experiences. Tommie will be a choice, not of economy but of desire."
Cube Capital, KSNY, Eagle Point Hotel Partners and Simon Development are developing the Tommie's 250-room location on 31st Street in Manhattan, and Cube Capital and Eagle Point Hotel Partners are developing the 329-room West SoHo location, both of which are slated to open in early 2015.
"Tommie is a significant advancement in the continued growth of our company," John Pritzker, co-chair of Commune, said in a statement. "This brand represents an experiential merging of the best attributes of our two brands."
Tags: • Hospitality • Owners/Operators •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.