EVEN Hotels Signs Second New York City Property
Thursday May 30th, 2013 - 12:36PM HB
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ATLANTA—IHG has signed the second EVEN Hotels property in New York City, with an ownership group led by Frank Chan and Lance Steinberg. The IHG-managed hotel will be located at 321 W. 35th Street in midtown Manhattan. The hotel will be a new-build property scheduled to open mid-year in 2015.
The 77,000-sq.-ft. hotel will feature 150 guestrooms and 25 guestroom floors, flexible public workspaces, dining and social areas and a state-of-the-art, three-zone gym.
Launched in 2012, the EVEN Hotels brand is a mainstream lifestyle hotel brand focused on the wellness space. EVEN Hotels provides solutions for all aspects of travelers’ holistic wellness needs with an emphasis on four components: Keep Active, Rest Easy, Eat Well and Accomplish More.
This is the second hotel development for business partners Chan and Steinberg, who are also owners of the previously announced EVEN hotel located at 219 E. 44th St., the first property signed for the brand.
“The signing of a second property for EVEN Hotels in New York City further emphasizes our leadership in launching new brands and commitment to their development in the right markets, with the right owners. The IHG family of hotel brands are preferred by guests, and continue to grow and evolve in competitive markets, because of our relentless pursuit of insights into today’s travelers,” Kirk Kinsell, president, the Americas, IHG, said in a statement.
“EVEN Hotels is an exciting new brand with a very unique offering, and we recognized the enormous opportunity to be among the first to develop this hotel,” Lance Steinberg, co-owner of the E. 44th and W. 35th St. EVEN hotels, stated. “The wellness industry continues to grow, and the need for a hotel brand like this one has never been greater. IHG’s innovative approach to brand creation and the strength of their portfolio made them the ideal choice for our first venture into the hotel real estate business. This hotel, as well as the one on E 44th Street, will be unlike anything currently available in New York City, and will provide a new choice for wellness-minded travelers.”
The E 44th Street property will be located in the Turtle Bay area of the city. This neighborhood on the east side of Midtown Manhattan features proximity to some of the city’s largest office buildings, including the United Nations Headquarters, Chrysler Building and General Electric Building, and is in walking distance to Grand Central Terminal.
The W. 35th Street hotel site is located at the core of New York City’s cultural, entertainment and shopping districts, and in the heart of the Garment District. Nearby attractions include Madison Square Garden, Macy’s Herald Square, the Empire State Building and Times Square.
IHG aims to sign 100 EVEN Hotels in the U.S. in the next five years under managed and franchised agreements in key markets including New York, the Washington, DC area and San Francisco, according to the brand.
Tags: • Hospitality • Brands • Ownership •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.