La Quinta Growth Paces Select-Service Segment
Wednesday May 29th, 2013 - 9:46AM B
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DALLAS—La Quinta Inns & Suites is reporting that it has grown faster than other select-service lodging brand in its main competitive set in the years 2002-2012, based on data provided by Smith Travel Research.
With growth of more than 141% in that period, the brand outpaced competitors such as Holiday Inn Express, Hampton Inn/Suites, Fairfield Inn, and Comfort Inn/Suites. Over the past decade, more than 50% of La Quinta’s growth was from new construction locations. The pipeline currently includes nearly 150 locations, with more than 80% of these being new construction and is expected to grow the brand to almost 1,000 hotels.
“The data from Smith Travel Research reinforces the strength of the La Quinta brand and its unique value proposition during a 10-year period that included very difficult times as well as good times,” said Rajiv Trivedi, La Quinta’s executive vp and chief development officer.
Tags: • Hospitality • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.