Loews Santa Monica Completes Exterior Renovation
Wednesday April 24th, 2013 - 9:45AM GBC
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SANTA MONICA, CA—Loews Santa Monica Beach Hotel has completed a $4.5-million facade renovation.
New glass guestroom balconies offer clear views of the Pacific Ocean and Malibu, and are central to the facade redesign. The renewed facade is the beginning of a series of capital investments to keep the hotel fresh and competitive within the thriving Santa Monica hotel scene, according to Loews.
“We are committed to continual and lasting improvements that will enhance the hotel’s best features,” Paul Leclerc, managing director, said in a statement. “Our impeccable ocean view is one of our most valuable assets, and we are thrilled to now offer better views than ever before.”
Later this year, the hotel will renovate a series of rooms adjacent to the pool to create premium poolside cabana rooms, as well as a series of beach-level rooms that will feature residential-style patios, complete with fire pits.
Future exterior enhancements include the addition of “edible landscaping” and a “living wall,”—a green design initiative that advances the hotel’s Santa Monica Green Business Certification.
In January 2010, the hotel completed a $7-million remodeling including new lobby furniture, atrium redesign, marble flooring, a state-of-the-art sound system and sleek new pool deck furnishings. The guestroom bathrooms also received new wall coverings, marble vanities with contemporary fixtures as well as new bathtub tiles and polished marble floors.
Tags: • Hospitality • Brands • Architecure & Interiors • Construction/Renovation •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.