W Hotels Debuts in Mainland China
Thursday April 4th, 2013 - 9:32AM GHC
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GUANGZHOU, CHINA—W Guangzhou, the first W Hotel in mainland China, has opened.
KWG Property Holdings developed and owns the hotel.
The 44th hotel for the brand globally, the W Guangzhou is part of the brand’s expansion plan for Asia-Pacific, that aims to more than double the current distribution of nine hotels to nearly 20 over the next five years.
Located in the Pearl River New Town District, the 317-key hotel is close to dozens of Fortune 500 companies and luxury shopping malls and adjacent to some of China’s oldest cultural treasures.
The exterior of the hotel is defined by sleek black glass and was designed by architect Rocco Yim. The hotel’s entrance features a “Luminous Water Wall” by WETDesign, meant to evoke Impressionist paintings, with a liquid mosaic of light, lines and color, according to the company.
Yabu Pushelberg designed the guestrooms and suites, which include seven different categories of rooms. All guestrooms and suites feature motion-sensor capability, the signature W Heavenly Bed, Munchie Box stocked with exclusive amenities, 46-in. LED HD television, a surround-sound system, high-speed Wi-Fi and MP3 player plug-and-play device. All bathrooms feature Bliss amenities.
W Guangzhou features two nightlife venues and three restaurants: WOOBAR; Fei Ultralounge, featuring a pulsating light installation that can be seem from both inside and outside the hotel; Yan Yu, created in collaboration with celebrity Chef Jereme Leung; I by Inagiku, which serves Japanese cuisine; and The Kitchen Table, which offers oversize tables and an open kitchen.
The hotel also offers an AWAY Spa, a fitness center, heated indoor pool, 24-hour business center, meeting space and the W brand’s Whatever/Whenever service philosophy.
Tags: • Hospitality • Architecure & Interiors • Construction/Renovation • Ownership •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.