SmartBrand Hotels Launched At AAHOA
Monday April 1st, 2013 - 11:48AM W
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HOUSTON—SmartBrand Hotels LLC launched its SmartBrand Hotel concept at the AAHOA conference last week.
The La Quinta, CA-based brand is positioned as an alternative to the current standard franchise agreements and will provide the lost (flat) franchise fees in the industry with a one-year or multiple-year terms with no liquidated damages, according to the company.
Jim Mace, President, SmartBrand Hotels and Sr. Vp, Operations at Immersion Companies, has created the brand and will enlist the help of industry veteran John Russell, who is a special consultant.
Tags: • Hospitality •
The theme of this year’s ALIS conference was “Don’t Worry, Be Happy.” But, lets face it, there are always going to be some people who aren’t happy unless they are worried about something—whether it’s the Fed potentially raising interest rates or that the price of oil is now too low, threatening to cripple the economies of some foreign nations.