SmartBrand Hotels Launched At AAHOA
Monday April 1st, 2013 - 11:48AM W
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HOUSTON—SmartBrand Hotels LLC launched its SmartBrand Hotel concept at the AAHOA conference last week.
The La Quinta, CA-based brand is positioned as an alternative to the current standard franchise agreements and will provide the lost (flat) franchise fees in the industry with a one-year or multiple-year terms with no liquidated damages, according to the company.
Jim Mace, President, SmartBrand Hotels and Sr. Vp, Operations at Immersion Companies, has created the brand and will enlist the help of industry veteran John Russell, who is a special consultant.
Tags: • Hospitality •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.