IHG to Provide Free Internet Access for Loyalty Members
Tuesday March 26th, 2013 - 9:22AM A
| | | | | | | | | | |
These are shortcuts to your favorite social networking and bookmark sites. Add this story to your Facebook page, del.icio.us, DiggIt, and many others!
ATLANTA—IHG will provide free Internet access to its 71 million loyalty program members worldwide, citing research that shows 43% of adults would choose not to stay in a hotel that charged for Internet access.
The program will start in July for Elite members and extend to all members during 2014. Free Internet access will be available in all hotels to loyalty program members globally, whether they stay the night, come in for a coffee or a meeting.
The move comes in tandem with IHG's plans to enhance and rename its Priority Club Rewards program as IHG Rewards Club in July and introduce a range of new benefits for members.
Internet access is increasingly important to hotel guests and a key consideration when planning their hotel stays, according to new research commissioned by IHG. In part, the research noted 43% of adults surveyed said they would choose not to stay in a hotel that charged for Internet access and 23% of respondents said that free Internet access in rooms and throughout the hotel is the most important amenity when staying in a hotel for business, compared to 7% who chose room service.
Tags: • Hospitality • Amenities •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.