Fairmont to Debut in Istanbul in 2016
Thursday March 14th, 2013 - 10:44AM
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ISTANBUL, TURKEY—Fairmont Hotels & Resorts plans to open a 210-room hotel together with branded residences here in 2016 as part of the Quasar Istanbul complex, a new mixed-use development in the Sisli district.
The project is being developed through a joint venture between Viatrans-Meydanbey. Viatrans is a Geneva, Switzerland-based company specializing in shipping logistics and insurance as well as commercial real estate.
The Quasar Istanbul complex is in the central business district whose showpiece is the former Mecidiyeköy Liqueur and Cognac Factory. Built in the 1930s on then-undeveloped land, the factory was designed by Robert Mallet-Stevens, who, with Le Corbusier, was among the influential modern French architects of that era.
Two 41-story towers will sit above a four-story office podium with fitness facilities and luxury retail stores. The towers will house a Fairmont Hotel and Fairmont Residences as well as Quasar Residences and offices that will be managed by Fairmont.
The hotel will feature Fairmont Gold, the brand’s hotel within a hotel lifestyle offering, a number of lounges and several restaurants, function space and a Willow Stream Spa.
The two residences are whole-ownership, private homes and will offer studios, one and two-bedroom apartments and three-bedroom duplexes. While in residence, owners will have access to a private lounge and a number of services and amenities, such as 24-hour concierge, wine cellar, preferred pricing for various hotel offerings, including dining, spa and fitness, meeting facilities, hotel guestrooms and other services. Owners also will be awarded VIP status and privileges when they travel to any Fairmont hotels or resorts worldwide.
The former distillery, located adjacent to the hotel, will undergo al restoration echoing the Modern style of its French designer to become a culture, fashion and arts center for events and exhibits. Open space also is planned for the development of a city park and recreation area.
“Istanbul is an exciting, dynamic city that will appeal to our business and leisure guests,” said Jennifer Fox, president of Fairmont Hotels & Resorts. “As well as complementing our other developments in the region, it is very exciting to be partnering with Viatrans on this amazing project blending hotel, residential and community space.”
Fairmont Quasar, Istanbul is the most recent project to be announced by the brand in the region and joins Fairmont Kyiv, Ukraine; Fairmont Baku, Azerbaijan (2013) and Fairmont Pekin, Moscow (2016).
Tags: Hospitality Ownership Management Companies
The most recent NYU Conference, earlier this month proved, once and for all, that the lodging industry has finally turned the corner and happy days are, indeed, here again. While the economists and pundits all provided plenty of anecdotal evidence to bear that out in terms of supply and demand ratios, RevPAR projections, asset values and all the other metrics, that’s not what has me convinced.