BERLIN—Four consultants to the hotel industry in Africa have joined forces to launch Hotel Partners Africa (HPA), a new consultancy offering a comprehensive range of services to hotel owners, operators and investors, from initial feasibility to sale and exit.

The consultants are West Africa-based W Hospitality Group, which has advised on more than 3,000 projects; Leisure Property Services, which specializes in hospitality valuations and transactions; Hotel Spec, a South Africa-based hospitality development manager and procurement agent with more than 20 years’ experience bringing new developments to completion; and Vernon Page, a 15-year veteran in asset management and the procurement of finance for hospitality projects.

The combined client list includes: Auspex Properties, Barclays, Beneficial Life, Crowne Plaza, DEG, Kingdom Hotel Investments, Hilton, HSBC, IDC, IFC, IHG, Marriott, NAMA, Park Plaza, Premier Inn, Opulent, Radisson, Royal Bank of Scotland, Sonarwa IG, Starwood and Standard Life.

Page said in a statement: “Africa has conspicuously lacked an integrated complete-solutions provider with the credentials to provide a seamless and professional advisory service throughout the lifecycle of a hotel project. By creating this ‘one-stop shop.' Hotel Partners Africa is filling that gap in the market. Our aim is to build long-standing relationships with major players, particularly the hotel chains, developers, fund managers, contractors and property owners and to provide them with a comprehensive and highly proactive service.”