Wyndham, Grand City Hotels Strike Alliance
Wednesday February 20th, 2013 - 9:43AM HO
| | | | | | | | | | |
These are shortcuts to your favorite social networking and bookmark sites. Add this story to your Facebook page, del.icio.us, DiggIt, and many others!
BERLIN—Grand City Hotels, Germany's second largest hotel management company, has entered into a strategic partnership with Wyndham Hotel Group to brand 43 hotels and more than 5,400 rooms under Wyndham Hotel brand names.
A third of the Grand City Hotel portfolio of 120 hotels will be affiliated with Wyndham Hotel Group under the Wyndham Grand (five properties), Wyndham (three properties), Wyndham Garden (10 properties), TRYP by Wyndham (17 properties) and Days Inn (eight properties) flags.
By March 1, the first 33 of the 43 selected locations will be rebranded. The remaining hotels will follow over the next two years.
With this deal, the Wyndham brand is introduced in Germany. It also launches the Wyndham Garden tier in the Europe, Middle East and Africa region and the TRYP by Wyndham brand in Belgium and the Netherlands.
Christian Windfuhr serves as CEO Grand City Hotels.
Wyndham currently has 54 properties in Germany and will have 95 in the country once all hotels rebrand.
Tags: • Hospitality • Ownership • Management Companies •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.