Starwood Teams With Delta On Joint Loyalty Partnership
Friday February 8th, 2013 - 11:28AM W
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STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. and Delta Airlines, Inc. have formed a new partnership that offers exclusive new benefits to Starwood Preferred Guest elite members and Delta Skymiles Medallion member.
The program, called Crossover Rewards, begins March 1 and provides elite members of both loyalty programs reciprocal benefits. Crossover Rewards allows Delta and Starwood elites to share program benefits and earn more miles and Starpoints.
SkyMiles Diamond and Platinum Medallion members will have access to added benefits including priority check-in, 4 p.m. late checkout and free in-room Internet access when staying at Starwood Hotels and Resorts.
Tags: • Hospitality •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.