Starwood Teams With Delta On Joint Loyalty Partnership
Friday February 8th, 2013 - 11:28AM W
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STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. and Delta Airlines, Inc. have formed a new partnership that offers exclusive new benefits to Starwood Preferred Guest elite members and Delta Skymiles Medallion member.
The program, called Crossover Rewards, begins March 1 and provides elite members of both loyalty programs reciprocal benefits. Crossover Rewards allows Delta and Starwood elites to share program benefits and earn more miles and Starpoints.
SkyMiles Diamond and Platinum Medallion members will have access to added benefits including priority check-in, 4 p.m. late checkout and free in-room Internet access when staying at Starwood Hotels and Resorts.
Tags: • Hospitality •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.