Starwood Teams With Delta On Joint Loyalty Partnership
Friday February 8th, 2013 - 11:28AM W
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STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. and Delta Airlines, Inc. have formed a new partnership that offers exclusive new benefits to Starwood Preferred Guest elite members and Delta Skymiles Medallion member.
The program, called Crossover Rewards, begins March 1 and provides elite members of both loyalty programs reciprocal benefits. Crossover Rewards allows Delta and Starwood elites to share program benefits and earn more miles and Starpoints.
SkyMiles Diamond and Platinum Medallion members will have access to added benefits including priority check-in, 4 p.m. late checkout and free in-room Internet access when staying at Starwood Hotels and Resorts.
Tags: • Hospitality •
The theme of this year’s ALIS conference was “Don’t Worry, Be Happy.” But, lets face it, there are always going to be some people who aren’t happy unless they are worried about something—whether it’s the Fed potentially raising interest rates or that the price of oil is now too low, threatening to cripple the economies of some foreign nations.