Choice Hotels Partners with Bluegreen; Adds 21 Ascend Hotels
Thursday January 24th, 2013 - 10:48AM H
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SILVER SPRING, MD—Choice Hotels International, Inc. will add 21 Bluegreen Vacation Club Resorts to its upscale Ascend Hotel Collection as part of a marketing alliance with Bluegreen Vacations and Bluegreen Resorts Management, Inc., subsidiaries of Bluegreen Corporation, marking the first time Choice Hotels has entered into such a relationship with a timeshare company.
This agreement makes Bluegreen Vacations the official vacation ownership provider for Choice Hotels.
The 21 new Ascend Hotel Collection resorts are located in vacation destinations including Aruba, Las Vegas, Miami, Orlando, Cape Cod, New Orleans, Phoenix, Myrtle Beach and Savannah.
Tags: • Hospitality • Ownership •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.