Choice Hotels Partners with Bluegreen; Adds 21 Ascend Hotels
Thursday January 24th, 2013 - 10:48AM H
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SILVER SPRING, MD—Choice Hotels International, Inc. will add 21 Bluegreen Vacation Club Resorts to its upscale Ascend Hotel Collection as part of a marketing alliance with Bluegreen Vacations and Bluegreen Resorts Management, Inc., subsidiaries of Bluegreen Corporation, marking the first time Choice Hotels has entered into such a relationship with a timeshare company.
This agreement makes Bluegreen Vacations the official vacation ownership provider for Choice Hotels.
The 21 new Ascend Hotel Collection resorts are located in vacation destinations including Aruba, Las Vegas, Miami, Orlando, Cape Cod, New Orleans, Phoenix, Myrtle Beach and Savannah.
Tags: • Hospitality • Ownership •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.