Choice Hotels Partners with Bluegreen; Adds 21 Ascend Hotels
Thursday January 24th, 2013 - 10:48AM H
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SILVER SPRING, MD—Choice Hotels International, Inc. will add 21 Bluegreen Vacation Club Resorts to its upscale Ascend Hotel Collection as part of a marketing alliance with Bluegreen Vacations and Bluegreen Resorts Management, Inc., subsidiaries of Bluegreen Corporation, marking the first time Choice Hotels has entered into such a relationship with a timeshare company.
This agreement makes Bluegreen Vacations the official vacation ownership provider for Choice Hotels.
The 21 new Ascend Hotel Collection resorts are located in vacation destinations including Aruba, Las Vegas, Miami, Orlando, Cape Cod, New Orleans, Phoenix, Myrtle Beach and Savannah.
Tags: • Hospitality • Ownership •
The theme of this year’s ALIS conference was “Don’t Worry, Be Happy.” But, lets face it, there are always going to be some people who aren’t happy unless they are worried about something—whether it’s the Fed potentially raising interest rates or that the price of oil is now too low, threatening to cripple the economies of some foreign nations.