Best Western Targets 120 Hotel Projects in North America
Wednesday January 23rd, 2013 - 12:04AM GH
| | | | | | | | | | |
These are shortcuts to your favorite social networking and bookmark sites. Add this story to your Facebook page, del.icio.us, DiggIt, and many others!
PHOENIX–Best Western International expects to add 120 properties, either constructed or converted, to its North American development pipeline in 2013.
More than 80% of these hotels are expected to be either a Best Western Plus or Best Western Premier, according to president & CEO David Kong. More than 40% of the membership association's 2013 development pipeline will be new construction projects, up from 35% in 2012. This will add more than 10,800 guestrooms to the Best Western system.
In addition, Best Western hotel owners in North America are expected to invest approximately $70 million in property improvements this year, noted VP of North American development Mark Williams.
Tags: • Hospitality • Construction/Renovation • Ownership •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.