Best Western Targets 120 Hotel Projects in North America
Wednesday January 23rd, 2013 - 12:04AM GH
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PHOENIX–Best Western International expects to add 120 properties, either constructed or converted, to its North American development pipeline in 2013.
More than 80% of these hotels are expected to be either a Best Western Plus or Best Western Premier, according to president & CEO David Kong. More than 40% of the membership association's 2013 development pipeline will be new construction projects, up from 35% in 2012. This will add more than 10,800 guestrooms to the Best Western system.
In addition, Best Western hotel owners in North America are expected to invest approximately $70 million in property improvements this year, noted VP of North American development Mark Williams.
Tags: • Hospitality • Construction/Renovation • Ownership •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.