Aloft Brand to Debut in Germany
Monday November 19th, 2012 - 9:48AM HG
| | | | | | | | | | |
These are shortcuts to your favorite social networking and bookmark sites. Add this story to your Facebook page, del.icio.us, DiggIt, and many others!
MUNICH—Starwood Hotels & Resorts plans to open two Aloft hotels in Germany in 2015, which marks the brand’s debut in the country. Both the Aloft Munich and Aloft Stuttgart will be owned and developed by the Schörghuber Corporate Group.
The 184-room Aloft Munich will be located next to Munich Central Station, and within walking distance of retail stores, cafes and restaurants. The Aloft Stuttgart, a new-build property with 165 guestrooms, will be part of the MILANEO mixed-use development project in Stuttgart’s European Quarter.
"Together with our long-time partner Schörghuber Corporate Group, we are excited to bring Aloft Hotels to Germany," said Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa and Middle East, in a statement. "We see great opportunities to grow our Aloft portfolio in markets like Germany where there is a strong demand for affordable yet stylish, cutting-edge hotel brands."
Tags: • Hospitality • Construction/Renovation • Ownership •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.