DoubleTree by Hilton Partners with the New Tropicana Las Vegas
Friday October 26th, 2012 - 11:22AM
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LAS VEGAS, NV—DoubleTree by Hilton and the New Tropicana Las Vegas have announced a strategic franchise agreement that marks the return of Hilton Worldwide to the Las Vegas Strip after an almost 14-year absence. When the hotel becomes the Tropicana Las Vegas – a DoubleTree by Hilton in January 2013, Tropicana Las Vegas will continue to own and operate all 1,600 guest rooms in the 35-acre resort, which recently completed a $200-million renovation.
“After careful consideration, we selected the Tropicana Las Vegas to represent the DoubleTree by Hilton brand on the Las Vegas Strip, not only because of the beautiful transformation of the resort, but also because of its unparalleled commitment to guest service,” said Rob Palleschi, global head of DoubleTree by Hilton, in a statement. “We are proud that, with the addition of Tropicana Las Vegas to our portfolio, Hilton Worldwide will continue to build upon its rich history in Las Vegas, and Hilton HHonors members will have a new home on the Strip.”
Tags: Hospitality Ownership
The most recent NYU Conference, earlier this month proved, once and for all, that the lodging industry has finally turned the corner and happy days are, indeed, here again. While the economists and pundits all provided plenty of anecdotal evidence to bear that out in terms of supply and demand ratios, RevPAR projections, asset values and all the other metrics, that’s not what has me convinced.