Starwood to Mark Select-Service Milestone
Monday October 8th, 2012 - 1:10AM H
| | | | | | | | | | |
These are shortcuts to your favorite social networking and bookmark sites. Add this story to your Facebook page, del.icio.us, DiggIt, and many others!
STAMFORD, CT–Starwood Hotels & Resorts Worldwide's select-service brands, which include Aloft, Element and Four Points by Sheraton, are on track to open their 250th hotel in early-2013.
An additional 10 hotels are scheduled to open worldwide in the following four months. This mid-market portfolio has grown more than 50% since the first quarter of 2009. It was in 2009 that Starwood established its Specialty Select Brands division to optimize support for franchise owners. A separate unit within the company remains dedicated to full-service franchise hotels.
Originally envisioned as a new-construction brand, Aloft has recently begun pursuing conversions, which has helped accelerate the brand's growth. Recent conversion projects include hotels at San Francisco Airport and downtown Nashville.
Tags: • Hospitality • Ownership •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.