Starwood to Mark Select-Service Milestone
Monday October 8th, 2012 - 1:10AM H
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STAMFORD, CT–Starwood Hotels & Resorts Worldwide's select-service brands, which include Aloft, Element and Four Points by Sheraton, are on track to open their 250th hotel in early-2013.
An additional 10 hotels are scheduled to open worldwide in the following four months. This mid-market portfolio has grown more than 50% since the first quarter of 2009. It was in 2009 that Starwood established its Specialty Select Brands division to optimize support for franchise owners. A separate unit within the company remains dedicated to full-service franchise hotels.
Originally envisioned as a new-construction brand, Aloft has recently begun pursuing conversions, which has helped accelerate the brand's growth. Recent conversion projects include hotels at San Francisco Airport and downtown Nashville.
Tags: • Hospitality • Ownership •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.