Accor Targets Brazil
Monday October 8th, 2012 - 12:36AM H
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RIO DE JANIERO, BRAZIL—Accor plans to open 250 hotels in Brazil in the next four years.
The Paris-based hotel company's financial partners have committed $1.5 billion to the effort. Twenty-two hotels have opened this year across Accor's portfolio of mostly mid-price brands, in this sprawling country, which is known for having one of the world's most robust economies at the moment. Meanwhile, 90 contracts have been signed for additional hotels.
Tags: • Hospitality • Ownership •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.