HB ON THE SCENE: IHG Inks First EVEN Hotel Deal; Set for NYC

Posted 10/25/2012 - 7:08:46 AM

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ORLANDO—IHG, which is holding its annual Americas Investors & Leadership Conference here, has inked its first deal for its new EVEN Hotels brand with ownership group CWC, Inc. The hotel is slated to open at 219 E 44th St. in New York City in late 2014.

The IHG-managed hotel will be a flagship property for the brand and will feature 23 guestroom floors and 230 guestrooms, dedicated meeting areas, and indoor and outdoor exercise and eating spaces.

“This is another important first for IHG. By developing our portfolio of preferred brands in line with emerging consumer preferences, we are meeting the needs of a new type of guest who’s looking for hotels with an intrinsic focus on wellness in terms of food, work, exercise and rest,” said IHG CEO Richard Solomons.  “New York City is an ideal location, being one of the most health-minded cities in the U.S.—so it will provide the EVEN Hotels brand with the right exposure to its target guest, the healthier-minded traveler.”

“New York City is a key part of EVEN Hotels’ distribution strategy and provides strong market exposure to healthier minded people both living and traveling to New York City, looking for a holistic wellness hotel experience,” said Kirk Kinsell, president, the Americas, IHG. “We are excited about the start of this new owner relationship with CWC Inc. as it brings together IHG’s branding and management expertise with CWC Inc.’s strong presence in the New York City real estate market.”

IHG expects to sign 100 EVEN Hotels in the U.S. in the next five years under managed and franchised agreements in key markets including New York, San Francisco and Washington, D.C.  

IHG plans to announce additional locations over the next few months and to open the first EVEN hotel in 2013.