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Element to Make European Debut in Germany

Posted 9/18/2012 - 10:48:46 PM

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FRANKFURT, GERMANY—Starwood Hotels & Resorts Worldwide plans to open a 133-room Element Hotel, here, in 2014, the brand's first flag in Europe.

The hotel will be owned by Bari Gruppe GmbH & Co. KG. It will be operated under a long-term agreement with Starwood as part of Gateway Gardens, Frankfurt's new city district located near the airport. The upscale extended-stay hotel's full name is Element Frankfurt Airport. In addition to extended-stay, the brand is position as environmentally friendly.

There are currently 10 Element hotels open, all in the U.S., including the Boston/Lexington, MA, property (shown). 

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