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IHG's New Hualuxe Brand Inks Eight Agreements

Posted 8/8/2012 - 10:07:23 AM

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The Hualuxe Fuzhou Downtown is one of eight new hotel agreements for the brand in China.

SHANGHAI—IHG's  new Hualuxe Hotels and Resorts brand has inked eight management contracts since launching earlier this year, including for hotels in Beijing and Shanghai, as well as six emerging business and leisure destinations across China.

Hualuxe properties are specifically designed for Chinese consumers focusing on Chinese etiquette, the importance of rejuvenation, status recognition and spaces that reflect local customs and heritage.

The eight hotels, expected to open between 2014 and 2016, bring a combined total of nearly 2,800 rooms to the brand's pipeline and are all in cities where IHG already has an open hotel or a hotel in the pipeline.

 

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