Posted 7/30/2012 - 4:43:21 AM
McLEAN, VA and NEW YORK–Major hotel companies like Hilton Worldwide continue to seek ways to raise brand awareness through strategic partnerships on behalf of their loyalty programs.
In the latest example, Hilton HHonors, Hilton Worldwide's loyalty program, has rolled out a co-branded Citi Hilton Honors Reserve Visa Signature Card. The new card enables consumers to earn program bonus points and annual weekend night certificates at Hilton Worldwide properties around the world. Members with Elite Gold status, the company's most frequent travelers, meanwhile, are eligible for room upgrades, access to executive lounges and other benefits.